Superbowl Ad Idea Contest

"MtrRider Just Wants Doritos" (MtrRider) 01/19/2014 at 03:41 • Filed to: None

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The Super Bowl is coming soon, which is a big deal because between the hours of gameplay come something important- commercials. What commercials should car companies air that will capture the attention of the inebriated public? Give your ideas for a multi-million dollar ad that last 30-60 seconds.

The winning prize will be a chuckle and an approving head nod.

GhostZ > MtrRider Just Wants Doritos 01/19/2014 at 04:20

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Open to the sun rising over a city. The faint sounds of metal-striking-on-metal can be heard. Clang. Clang. Clang.

Voiceover: "Being different is scary."

The camera cuts to a smooth black surface, with some kind of light reflected across it. It's obviously some kind of body panel, but it's very straight and flat. The faint sounds of trumpets join the clanging.

"But I'm not afraid."

It hovers over a pair of striking chrome bumpers, with projector headlights in-between, showing the slab-sides of some large sedan, and then it quickly cuts to a hood ornament. The light, playful notes of a piano start being heard.

"I'm not afraid to stand out. I know who I am."

It pans over a junkyard, as a violin joins the disorganized music.

"I'm not afraid of Failure. I learn from it."

It then shows the slow-motion lift of a mechanical arm, hoisting, with the sensation of muscle and strength, a large engine block upwards across the camera's point of view. (except without the people and much closer-up)

"I'm not afraid of working hard, and being rewarded for it."

It shows a closeup of a wheel, the top of which is partially covered by the black bodywork, and it starts to spin. The faint vestiges of smoke come off the wheel in slow motion. Most importantly, you can see the rear end of the car squatting, the tires slightly bulging as they begin to rotate.

"I'm not afraid to feel excited. It makes life worth living."

When the revving dies down, the screen goes black and the music is revealed to be the crescendo of Rhapsody in Blue (Basically, the entire 15th minute with some cut out and the final crescendo at the end) but with the timpani replaced with the that sound of a metal hammer from the beginning.

During the crescendo, lights come up on the black screen, revealing the outline of a Mustang-based 4-door sedan with the word "Continental" at the bottom, with smaller text reading "Lincoln Motor Company". No MPG numbers, no HP numbers, and no price. Let them google it, revealing a 3300-3600lb, 420HP (with 300HP V6 option and 4-cylinder turbo Ecoboost option) sedan based off the Mustang platform with IRS and selling for $40,000 for the V8, $35,000 for the turbo Ecoboost, and $30,000 for the V6, which replaces the Lincoln MK-Z. There's also a coupe version.

It's so american that it hurts .

Alternate version substitutes a black car for blue, if you want to play off of the car's color with the music.

toadterror > MtrRider Just Wants Doritos 01/19/2014 at 04:34

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Ok.

We see a line of - it must be hundreds! - of AMG Mercedes. It's silent. From far away we hear a roar. A snarl, that's getting louder and loader. Smoke is billowing from the distant cars - but wait - more and more of the cars are replying to the signal. The noise, the smoke - it's rising, sweeping towards us like a wave. As the crushing sound hits brain popping level we start to hear a tune.. a sequence, a method to the madness. The AMGs are ROARING Ride of the Valkyries and we, my fellow oppo-naughts, we weep.

MtrRider Just Wants Doritos > GhostZ 01/19/2014 at 04:40

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Not a bad ad, although if a new Conti were to be positioned where the old one was it would be much more than that- the 1956 Continental cost $10k, or over $85k in todays money. That's as much as a Rolls Royce cost at the time.

GhostZ > MtrRider Just Wants Doritos 01/19/2014 at 04:53

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I agree, but they got to work their way up. Even the 1977 Continental (one of the crappier ones) would cost at least $65,000 today.

Maybe make it the new MK-Z, and then have a high-end version with a supercharged V8 called the Continental and priced around $55,000, like a Shelby GT500 Sedan?

GhostZ > toadterror 01/19/2014 at 04:55

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The automotive equivalent of a Nazi Blitzkrieg.

toadterror > GhostZ 01/19/2014 at 04:57

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Vee ar koming vor you!

MtrRider Just Wants Doritos > GhostZ 01/19/2014 at 05:01

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They could work their way up like Cadillac is doing. That would be safest for them.

Or they can go super saiyan and declare a new factory where they will hand craft super luxury cars with bespoke chassis and engines and sell dozens a year for hundreds of thousands of dollars. This would be hard and if they fucked up anything they would fail. But if they got it right...